Heidi Devcich
Creative Director/Copy
917.940.2256
heididevcich@gmail.com
www.heididevcich.com
I help brands authentically belong to communities.
I rarely miss a detail yet think big. I’m intuitive, curious, and courageous. My story began close to Hobbitville in New Zealand. After studying and working in Auckland for several years, the frivolity of youth led me to London, then Amsterdam, and now New York. Human behavior fascinates me and I love design – two solid reasons I’m still in the industry after 20+ years. You can chat to me about start-ups, I’ve launched two in the home décor and fashion industries, one is still alive and luckily so am I… it’s a relentless experience. I’m passionate about wellness, non-toxic living, and giving a damn. There’s an interior design course in my future and likely a lego project with my daughter. In 10 years I see myself on a beach with a pinã colada.
(REMOTE) FREELANCE, US: Feb 2023 - present
Creative Director/Copy
Concepting for US national campaigns covering social, digital, experiential/activation, outdoor, broadcast and OLV. Agencies: Critical Mass and BBDO (LA), St John (Jacksonville), Kap Media Group (NY). Clients: AT&T, Rooms To Go, and Doritos.
BERLIN CAMERON (VML), New York, US: May 2019 - Aug 2022
Creative Director/Copy
Lead team for Wild Turkey Bourbon US, overseeing development of brand campaigns, social and experiential. Integral in securing further Campari portfolio brands Longbranch Bourbon, Aperol, Espolon, and Grand Marnier for Berlin Cameron.
FREELANCE, New York, US: April 2017 - April 2019
Creative Director/Copy
Two pitch wins for Berlin Cameron. Brand/experiential/social and activation development at various agencies including McCann, VML, and Di Massimo Goldstein. Clients: Walgreens, Wild Turkey Bourbon, Aperol, AIG, The Food Network, Emblem Health, Thinx, and Avon. Launched start-up Oncept in the fashion industry, developing strategy and brand alongside the co-founders.
FRAMAFOTO, New York, US: Jan 2016 - March 2019
Co-Founder/Creative Director
Co-founded Framafoto – the creative custom framing app for iPhone. UX design, to brand identity, to social campaigns, to... everything.
PUBLICIS, New York, US: Nov 2015 - Jan 2017
Associate Creative Director/Copy
Concept development and copywriting for web, email, app and online catalogs in the digital Citibank team.
AVRETT FREE GINSBERG, New York, US: May 2012 - June 2015
Associate Creative Director/Copy
Broadcast, print, activation and social for Nestlé Purina US and Europe: (Lead creative team) Friskies, Gourmet, Fancy Feast, Purina ONE, Felix.
Further clients: Little Remedies, Monistat, Ethan Allen, new business including Ciroc and Voli Vodka.
TBWA\NEBOKO, Amsterdam, NL: May 2003 - Jul 2011
International Account Director/Copywriter
Global experiential/activation campaigns for adidas Football and Heineken.
Global lead agency for WE Fashion (across in-store, digital and mobile), TomTom, Japan Tobacco Int.
TBWA\GGT, London, UK: April 2002 - April 2003
Account Supervisor
National campaigns for NatWest bank.
SUPER YACHT 'AMNESIA', South of France/Caribbean: June 2001 - May 2002
Fun stuff on the high seas working for the rich and famous.
TBWA\WHYBIN, Auckland, NZ: April 1999 - May 2001
Account Manager/Creative
Broadcast, print, concept and production on Apple, Nike, Nissan, NIVEA, ASB Bank, INL Magazines.
FCB + INGRID SAVILL DESIGN, Auckland, NZ: Nov 1996 - March 1999
Creative
National and in-store campaign development for NIVEA, Stax Fashions, Triumph Lingerie. Badass barista.
AUCKLAND UNIVERSITY OF TECHNOLOGY, Auckland, NZ: 1994 - 1996
Advertising Diploma
Major - Creative development and copywriting. Graduated top of class for copywriting.
Marketing and communications from business law to media, management, and creativity.
AUCKLAND UNIVERSITY OF TECHNOLOGY, Auckland, NZ: 1997
Introduction to Graphic Design.
LONDON COLLEGE OF FASHION, London, UK: 2005
Fashion Styling - introduction course. Make-up Artistry - introduction courses I and II.
REGENTS COLLEGE, London, UK: 2009
Screen Writing Seminar by Robert McKee.
INTERIOR DESIGN INSTITUTE, New York, NY: 2024
Current part-time student acquiring Diploma in Interior Design
VERBAL REFEREE: Dave Moore, Head of Brand Content, McCann XBC. david@mccannxbc.com, 646-255-9750.
VERBAL REFEREE: Ray Fallon, [Former] VP/Creative Director CRM, Publicis. ray.fallon@outlook.com, 347-622-1845.
“Heidi is an amazing writer. She has the ability to work across several brands each with a different voice without missing a step. She was very much a go to writer, her ideas and creativity helped contribute to several new business wins. Heidi is an incredible team player who clients truly value. She would be an asset to any team with much value to offer.” – Dawn Terrazas, Executive Group Managing Director at AFG&.
“Heidi is an amazingly talented writer whose ideas are not only clever and funny but also strategic and intelligent. She brings such energy and enthusiasm to every project we work on, and I honestly feel privileged to work with her.” – David Estoye, Creative Director/Art. Worked with Heidi in New York.
"Mainly her razor sharp wit makes Heidi stand out. We already started missing her before she went to pursue her career in the capital of the world. She is known to be a hard working lady with a keen eye. Who gets highly demanding projects done effectively. Working with Heidi was a real pleasure. I wouldn't doubt a second to hire her." – Elisabeth Neid, Creative Director/Copy. Worked with Heidi at TBWA\ in the Netherlands.