Formerly CaregiversDirect, Tandem Careplanning set out to redefine the industry with a more modern and insight-driven approach.
This launch campaign—targeted at adult children who often arrange elder care—took familiar attitudes and challenges parents face with children and playfully flipped them, in acknowledgement of how these challenges often arise in everyday situations with elder care as well. A resonating approach that positioned Tandem Careplanning as knowledgeable and contemporary experts.