It’s 2011 and pan-European brand WE Fashion rivals Zara for fast-fashion and faultless style. The collections were cycling in and out every six weeks and our campaigns had to keep pace across all their channels including TV, digital, and in-store.
Proud to say our team became one of the first brands in the world to lead a campaign with street-style photography, after inspiring talks with the pioneer Scott Schuman, aka The Sartorialist.